5+ years of bringing brands to life.
Graphic Designer & Illustrator specializing in product concepts, packaging, and marketing visuals for CPG, e-commerce, and creator-economy brands.
Creative and high-energy Graphic Designer & Illustrator with 5+ years of experience designing products, packaging, and marketing visuals that reflect brand vision and delight users. Known for a strong aesthetic sense, unique character design, and the ability to translate abstract ideas into tangible product concepts. Experienced in both B2C and B2B sectors including consumer products, CPG, and e-commerce. Adept at managing deadlines, collaborating across teams, and aligning creative execution with commercial goals. Passionate about the creator economy, design trends, and building engaging product experiences for fans and consumers alike.
What I bring to the table.
Software & Tools
- Adobe Creative Suite — Photoshop, Illustrator, InDesign, Acrobat (Advanced)
- Figma, Canva, WordPress, SharePoint, monday.com
- Microsoft Office — PowerPoint, Word, Excel
- CRM — Salesforce, HubSpot
- HTML/CSS for web & email assets
Design Expertise
- Digital Creative Design — web, mobile, email, digital ads
- Bilingual Design Support (English/Hindi/Punjabi/Bengali)
- Franchisee Marketing & Localization
- Corporate Communications & Presentation Design
- Branding Adherence & Visual Storytelling
- QSR, E-commerce, CPG, Crowdfunding, Creator Economy
Soft Skills
- Exceptional attention to detail; strong QC mindset
- Collaborative across U.S./Canada cross-functional teams
- Takes and incorporates feedback effectively
- Deadline-focused in fast-paced environments
- Confident communication with senior stakeholders
Where I've made an impact.
Graphic Designer
Jun 2025 — Present- Led end-to-end design execution while managing daily office operations during senior leadership absence.
- Conducted client consultations, gathering requirements and translating business goals into design solutions.
- Managed cross-functional teams including design, production, and installation to ensure seamless project delivery.
- Oversaw project management, including scope, scheduling, timelines, and deliverables across multiple projects.
- Acted as the primary stakeholder liaison, handling customer service, client communication, and issue resolution.
- Coordinated installation planning and execution, ensuring on-time delivery and quality standards.
- Ensured design feasibility, production alignment, and adherence to technical and operational constraints.
- Improved workflow efficiency by streamlining processes across departments.
- Managed prioritization, resource allocation, and risk mitigation to meet deadlines.
- Maintained high standards of customer experience (CX) and client satisfaction.
- Demonstrated people leadership, ownership, and accountability in an autonomous operational role.
Graphic Designer (Freelance)
Feb 2022 — Present- Designed over 75 product concepts including custom merchandise, packaging, and promotional illustrations for clients in CPG, e-commerce, and food & beverage.
- Illustrated character-focused assets and packaging for influencer-branded collectibles and lifestyle products.
- Collaborated with marketing and creative leads to ensure cohesion across web storefronts, ads, and physical product design.
- Researched trends on TikTok, Instagram, and YouTube to pitch fresh product ideas in line with creator branding.
Graphic Designer (Part-Time)
Feb 2024 — May 2024- Worked in a fast-paced sign and print environment, serving real estate and commercial clients.
- Designed and produced 30+ custom signs weekly, including "For Sale," "Open House," and directional signage.
- Created feature sheets, brochures, and flyers across real estate, construction, and restaurant industries.
- Prepared files for large-format print in Illustrator, InDesign, and Photoshop, ensuring 100% print-readiness and bleed/safety compliance.
- Collaborated with the production team to meet 24–48 hour turnarounds with a 99% accuracy rate.
Instructional Designer
Sep 2022 — Dec 2023- Designed and maintained over 100 digital learning materials, internal training presentations, and stakeholder decks.
- Designed branded visual content for training and marketing, including e-learning modules, infographics, and explainer videos.
- Led a visual overhaul of the company's SharePoint interface, increasing employee engagement and information accessibility by 40%.
- Collaborated with senior executives and SMEs to ensure brand consistency, accuracy, and visual appeal.
- Produced infographics and diagrams used in corporate pitches and cross-departmental training.
Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, SharePoint, Camtasia, Articulate Storyline, Premiere Pro.
Visual & Graphic Designer
Jun 2020 — Dec 2021- Produced cross-platform UI/UX mockups and marketing graphics for web and mobile, improving customer engagement by 20%.
- Worked with developers and marketing managers to design and test 10+ landing pages and email campaigns using A/B testing.
- Supported branding initiatives with cohesive assets across PowerPoint, print ads, web banners, and trade show displays.
Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, WordPress, After Effects, Canva.
Graphic Designer
Jun 2020 — Dec 2021- Designed brand collateral, print materials, and digital content for marketing and client engagement purposes.