Jobfolio
A brand identity concept for a platform that bridges the gap between traditional résumés and modern portfolio websites. Designed to help professionals showcase not only their experience, but also their personality, creativity, and career journey.
Reimagining how professionals present themselves online.
Jobfolio was conceived as a platform where résumés and portfolios exist in one seamless experience. The goal was to create a brand identity that appeals to both creative professionals and corporate audiences—combining credibility with individuality. The identity needed to feel modern, approachable, and adaptable while setting the foundation for a future digital product.
Creating balance through typography
The identity was built around the idea that every professional has two sides: their qualifications and their personal story. To express this visually, the logo combines two contrasting typographic styles. The word "Job" uses a clean, structured typeface to represent professionalism, trust, and clarity. In contrast, "folio" is rendered in a hand-lettered script, symbolizing creativity, individuality, and personal expression. This intentional contrast reinforces the platform's purpose—bringing together the structure of a résumé with the personality of a portfolio. The visual system was designed to remain flexible across digital interfaces, marketing materials, and future product experiences.
Your career is more than a résumé. Your work deserves a story.
A flexible identity designed to grow with the product.
The final brand identity establishes Jobfolio as a platform that feels both professional and human. By balancing clean typography with expressive lettering, the logo communicates trust without sacrificing creativity. It provides a scalable foundation for the product's future UI/UX, marketing, and digital ecosystem while clearly reflecting the platform's mission.